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Undergraduate Business Management and Digital Marketing
BSc (Hons)
Business Management and Digital Marketing
Learn to respond to digital challenges and innovations, and create effective and successful cross-channel campaigns.
You’ll gain a deep understanding of marketing as you learn to plan digital campaigns. You’ll also discover the importance of content development, consumer behaviour, the customer journey and data.
We look at different aspects of marketing including B2B, international marketing, and strategic brand management.
As you study, you’ll have opportunities to put your skills and knowledge into practice.
Institute of Data and Marketing
This course is accredited by the Institute of Data and Marketing, and recognised on the Chartered Institute of Marketing’s Graduate Gateway.
Why ARU?
Gain accreditation with the Institute of Data and Marketing.
Take your career to the next level, with a course recognised on the Chartered Institute of Marketing's Graduate Gateway.
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
With a well-rounded set of skills, you’ll be ready to work on campaigns that connect with consumers.
With a well-rounded set of skills, you’ll be ready to work on campaigns that connect with consumers.
In the golden age of social media and influencer culture, more and more companies understand how important digital marketing is. This means the sector is growing quickly, as brands seek out passionate individuals who can help craft captivating campaigns.
What can you do with a Digital Marketing degree?
A digital marketing degree prepares you for a career in marketing or sales, across many sectors and industries.
Some of the job riles you could consider are:
- Digital Marketing Executive/Officer
- Digital Marketing Account Manager
- Digital and Social Media Executive
- Digital Marketing Analyst
- Digital Marketing Campaign Manager
- Online and Digital Marketing Lead
- Online and E-commerce Marketing Specialist
- Social Media Specialist
- Content Marketing Specialist
- PPC Analyst
- SEO Executive
- Display Advertising Executive
- Digital Producer
Teaching and Modules
This accredited degree will give you everything you need to be an effective digital marketer.
You’ll gain a deep understanding of the core theories and models of marketing, and how marketing strategies are to wider business plans and objectives.
You’ll explore the different tools and techniques that can be used in marketing communications, learn to develop and analyse campaigns, and build your skills in project management.
You’ll complete your degree with your major project, where you’ll work as part of an interdisciplinary team to address a current, complex business issue.
What will I study?
Modules are subject to change and availability
Whole course
- Understanding Work-Based Learning
- Principles of Marketing
- Marketing Communications
- Introduction to Digital Marketing & Campaign Planning
- Into ARU
- Introduction to Organisations and Management
- Understanding Consumers and the Customer Journey
- Data and Analytics for the Digital Marketer
- B2B Marketing
- International Marketing
- Developing Content for Campaigns
- Project Management
- Strategic Brand Management
- Creating Impact through Compelling and Visual Content
- Retailer and Shopper Marketing
- Financial and Professional Services Marketing
- International Intercultural Management
- Campaign Showcase
How can ARU Cairo help with my employability and career development?
As students step into the world of higher education, many seek guidance on how to transition from the classroom to the workplace. Our Career Development Center serve as pivotal resources, bridging the gap between academic learning and professional ambitions. By offering specialized tools, resources, and personalized advising, we help students prepare for internships, jobs, and long-term career success.
Services
- One-to-one Career Coaching
- Internships
- Co-op
- Training Sessions
- Workshops
Our goal is to provide ARU students with the right tools for career planning and successful employment through; an array of career advising services and employability skills programs to support students’ personal and career development to meet employers’ hiring needs. In addition, we build corporate partnerships and liaise with companies to avail experiential and career opportunities and help employers reach and attract the right talent.
The support continues after you graduate, with lifelong access to our Alumni Office.
How is Digital Marketing assessed?
We’ll assess your progress throughout the course, with assessment methods potentially including self-completion questionnaires, group exercises (discussion forums), and practical digital marketing-related tasks and activities.
At the end of each modules there’s a summative assessment where you can demonstrate that you’ve fulfilled the learning outcomes. Summative assessments include written reports, portfolios, presentations, and practical work-based projects.
Facilities
You’ll have use of facilities including:
Our campus is designed to provide students with everything they need to learn, grow, and thrive in an inspiring environment. From advanced learning resources to wellness and recreation spaces, every facility supports both academic excellence and personal development, creating a well-rounded university experience.
- Library: A modern and well-equipped space offering a wide range of academic resources, digital databases, and quiet study areas to support research and learning.
- Study Pods: Private and collaborative pods designed for group discussions, project work, and focused study sessions.
- Wellness Unit: A unit promoting students’ physical and mental wellbeing through counseling services, health awareness programs, and relaxation activities.
- Entrepreneurial Hub: Powered by DMZ Cairo, a creative environment that encourages innovation, networking, and startup development through mentorship and hands-on initiatives.
- Workshops & Labs: Dynamic, hands-on spaces where students can apply their knowledge, experiment, and develop practical skills across various disciplines.
- Gym & Sports Facilities: Fully equipped fitness and recreation areas that support a healthy, active lifestyle and team spirit on campus.
- Student Residences: Comfortable, secure, and modern housing options that provide a supportive community and a home away from home.
Entry requirements
Standard entry requirements
| Curriculum | Foundation Year |
|---|---|
|
IGCSE / A-Level |
5 O-levels (≥ C/4) including Math and English |
|
American Diploma |
GPA ≥ 2.0 |
|
IB Diploma |
22 points overall. Reviewed Case by case base. |
|
French Baccalaureate |
10+/20 Reviewed Case by case base. |
|
Thanaweya Amma |
Literary or Scientific Sections, Pass at. 60% |
English language requirements
English Proficiency Requirements
- Academic IELTS 5.5 Overall.
- TOEFL iBT 72 Overall.
- Pearson PTE Academic 59 Overall.
- Duolingo 105 Overall.
- GCSE/IGCSE/Cambridge English min (C/4).
- ARU Cairo, English Language Proficiency Test (ELPT) (TBD).
Fees and funding
Egyptian students
| Tuition fees per Semester in EGP | |||
|---|---|---|---|
|
|
Faculty of Business & Law |
||
|
Category (A) |
EGP 138,000 |
||
|
Category (B) |
EGP 145,000 |
||
|
Category (C) |
EGP 153,000 |
||
International students
| Tuition fees per Semester in EGP | |||
|---|---|---|---|
|
|
Faculty of Business & Law |
||
|
Category (A) |
GBP 4,275 |
||
|
Category (B) |
GBP 4,500 |
||
|
Category (C) |
GBP 4,750 |
||
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