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Undergraduate Digital Media Production
BA (Hons)
Digital Media Production
Design and create innovative, engaging digital multimedia content, alongside developing your digital design and visual communication skills.
1st
in the East of England for undergraduates employed as managers, directors or senior officials.
Source: GOS 2025
There’s growing demand for digital content creators working across social media and other platforms with a specialist understanding of user experience, design, and emerging technologies like VR.
Accreditation
Our BEng Mechanical Engineering course is accredited by the Institution of Mechanical Engineers (IMechE) on behalf of the Engineering Council for the purposes of fully meeting the academic requirement for registration as an Incorporated Engineer. Students who successfully graduate with this degree may, with the appropriate further learning, meet the academic requirement for registration as a Chartered Engineer.
Why ARU?
Join a course that scored 92% for ‘Assessment and feedback’ and 90% for ‘Teaching on my course’ in the National Student Survey 2024
Design and create innovative, engaging digital multimedia content
Develop a transferable toolkit to take you on your digital journey
Graduate industry-ready, with a professional portfolio, showreel, or website
Study at an award-winning university
We were named Times Higher Education University of the Year 2023. We've also been awarded a Gold rating in the Teaching Excellence Framework – a reflection of the outstanding education we offer our students.
Careers
This course will prepare you for roles including digital media design, web design, social media analysis, content writing, videography, motion graphic art, and interactive design.
You’ll be prepared for near-future careers like digital culture commentator or designer and follow briefs and challenges that come straight from industry.
What can you do with a Digital Media Production degree?
A Digital Media Production degree prepares you for diverse careers in the creative and digital industries, equipping you with skills in content creation, visual storytelling, video production, and digital platforms. Graduates can pursue roles such as Multimedia Designer, Content Creator, Video Producer, Motion Graphics Designer, Brand Content Specialist, while working across agencies, media companies, brands, startups, or as freelancers.
How can ARU Cairo help with my employability and career development?
As students step into the world of higher education, many seek guidance on how to transition from the classroom to the workplace. Our Career Development Center serve as pivotal resources, bridging the gap between academic learning and professional ambitions. By offering specialized tools, resources, and personalized advising, we help students prepare for internships, jobs, and long-term career success.
Services
- One-to-one Career Coaching
- Internships
- Co-op
- Training Sessions
- Workshops
Our goal is to provide ARU students with the right tools for career planning and successful employment through; an array of career advising services and employability skills programs to support students’ personal and career development to meet employers’ hiring needs. In addition, we build corporate partnerships and liaise with companies to avail experiential and career opportunities and help employers reach and attract the right talent.
The support continues after you graduate, with lifelong access to our Alumni Office.
Teaching and Modules
In Year 2, you’ll set up a blog to map your learning journey, giving you a useful resource and toolkit both during the course and beyond.
We’ll also introduce you to the fundamentals of digital media, and help you develop project management skills.
In Year 3 you’ll work with practitioners at the forefront of emerging technologies to create new forms of storytelling.
In your final year you’ll prepare for life beyond university, solving challenging practice briefs or taking an optional work placement, before designing your own final project.
What will I study?
Foundation year
To prepare you for university study, you can take a foundation year at the start of this course. Find out more about foundation years.
Year 1
- Foundation in Art and Design
Year 2
- Fundamentals of Digital Media
- Thinking Digital: A Practical History of Digital Media
- Digital Content Creation
- Introduction to User
- Experience Design
- Into ARU
Year 3
- Critical Issues and Debates
- Immersive Storytelling
- Photography Post-Production Workflow
- Motion Graphics
- Ruskin Module (15 credits)
Year 4
- Digital Media Specialised Practice
- Digital Media Major Project
- Research Project *
- Working in the Creative Industries *
What happens on a foundation year?
A foundation year prepares you for the rest of your course, and focuses on general skills such as researching and referencing, numeracy and ICT, and communication. We’ll also start to look at some more subject-specific topics.
How is Digital Media Production assessed?
Our modules allow you to demonstrate your progress by producing coursework to set projects and formal briefs. At the end of each semester you’ll submit a portfolio of work for practice-based modules, and a written document for contextual/theoretical modules. These will be graded and you’ll receive written feedback.
You’ll also receive ongoing feedback on your design project concepts and develop your learning in taught sessions, one-to-one discussions, project reviews, peer to peer feedback and group critiques.
Facilities
You’ll have use of facilities including:
Our campus is designed to provide students with everything they need to learn, grow, and thrive in an inspiring environment. From advanced learning resources to wellness and recreation spaces, every facility supports both academic excellence and personal development, creating a well-rounded university experience.
- Library: A modern and well-equipped space offering a wide range of academic resources, digital databases, and quiet study areas to support research and learning.
- Study Pods: Private and collaborative pods designed for group discussions, project work, and focused study sessions.
- Wellness Unit: A unit promoting students’ physical and mental wellbeing through counseling services, health awareness programs, and relaxation activities.
- Entrepreneurial Hub: Powered by DMZ Cairo, a creative environment that encourages innovation, networking, and startup development through mentorship and hands-on initiatives.
- Workshops & Labs: Dynamic, hands-on spaces where students can apply their knowledge, experiment, and develop practical skills across various disciplines.
- Gym & Sports Facilities: Fully equipped fitness and recreation areas that support a healthy, active lifestyle and team spirit on campus.
- Student Residences: Comfortable, secure, and modern housing options that provide a supportive community and a home away from home.
Entry requirements
Standard entry requirements
| Curriculum | Foundation Year | ||
|---|---|---|---|
|
IGCSE / A-Level |
5 O-levels (≥ C/4) including Math and English |
||
|
American Diploma |
GPA ≥ 2.0 |
||
|
IB Diploma |
22 points overall. Reviewed Case by case base |
||
|
French Baccalaureate |
10+/20 Reviewed Case by case base |
||
|
Thanaweya Amma |
Literary or Scientific Sections, Pass at. 60% |
||
English language requirements
- Academic IELTS 5.5 Overall.
- TOEFL iBT 72 Overall.
- Pearson PTE Academic 59 Overall.
- Duolingo 105 Overall.
- GCSE/IGCSE/Cambridge English min (C/4).
ARU Cairo, English Language Proficiency Test (ELPT) (TBD).
Fees and funding
Egyptian students
| Tuition fees per Semester in EGP | |||
|---|---|---|---|
|
Faculty of Arts |
|||
|
Category (A) |
EGP 138,000 |
||
|
Category (B) |
EGP 145,000 |
||
|
Category (C) |
EGP 153,000 |
||
International students
| Tuition fees per Semester in GBP | |||
|---|---|---|---|
|
Faculty of Arts |
|||
|
Category (A) |
GBP 4,275 |
||
|
Category (B) |
GBP 4,500 |
||
|
Category (C) |
GBP 4,750 |
||
Learn more about Digital Media Production
Apply for Digital Media Production
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