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Postgraduate Brand Management
MSC
Brand Management
January start available
Professional Experience option available
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Introduction
Enhance your marketing skills and learn how to create and manage
a successful brand, with our Master’s degree in Cairo.
You know the importance of marketing, both for yourself and your organisation. And you want to grow that knowledge in a digital, brand-orientated way.
Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand are highly sought after.
The world of marketing moves fast, but at ARU you’ll learn the skills you need to keep pace, grow a brand, and think strategically about its future.
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By studying a Masters in Brand Management, you’ll gain a substantial grounding in the theory that drives the marketing function, and the skills you need to create and manage a successful brand. Taking real-world challenges as our starting point, there’s a strong focus on practical, hands-on learning, including the option to take a placement in industry.
We’ll deconstruct brands to understand the essence of their appeal, how they create demand for their product, and the ways in which they can cut across cultural boundaries. In doing this, we’ll examine a range of marketing techniques and strategies.
We’ll also consider the changing environment in which brands operate and their response to innovation, or ‘disruption’. You’ll look at the challenges brands face around ethics and sustainability, and how they can communicate their value proposition to consumers.
Studying MSc Brand Management at ARU is a great way to develop your career, sharpen your skill set, and learn more about a subject you love.
Key facts
STUDY OPTIONS
1 year full-time
START DATES
September 2026
FEES
£11,100
Egyptian students
starting 2026/27
£18,600
International students
starting 2026/27
£11,700
Professional Experience
modules
TEACHING AND ASSESSMENT
1 year full-time
Our postgraduate degree in Brand Management has four core modules, which cover key subjects in marketing and branding.
We’ll look at the principles underpinning marketing management, challenging you to examine marketing problems that brands and organizations have faced, critically analyse their approach and suggest alternatives. And we go international, learning how brands can appeal to consumers in different markets.
We’ll also explore up-to-the-minute topics such as personal branding – looking in particular at celebrities and the rise of the social media influencer – and the future of branding, including ethics and sustainability.
As well as the four core modules, you will complete a Postgraduate Major Project. The Major Project is a substantial research project focused on a topic of particular interest and relevance to you.
Modules are subject to change and availability.
We place a strong emphasis on practical and professional skills. You’ll be assessed on group presentations, reports, audits, dissertation, or work-based portfolio, and the application of digital skills.
Entry requirements
Standard entry requirements
Main
A first degree of 2:2 or above in a relevant subject, or a degree of 2.2 or above in any subject plus relevant experience.
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 ( Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Important additional notes
Our published entry requirements are a guide only and our decision will be based on your overall suitability for the course as well as whether you meet the minimum entry requirements.
Other equivalent qualifications may be accepted for entry to this course; please email answers@aru.ac.uk for further information. Applicants to undergraduate courses can also check our information about undergraduate entry qualifications.
You’ll need a computer and reliable internet access to successfully engage with your course.
Additional information for international students
International students
We welcome applications from international and EU students, and accept a range of international qualifications.
English language requirements
If English is not your first language, you’ll need to make sure you meet our English language requirements for postgraduate courses.
Check the section ‘Standard entry requirements’ for IELTS requirements for this course.
Improving your English language skills
If you don’t meet our English language requirements, we offer a range of courses which could help you achieve the level required for entry.
We also provide our own English Language Proficiency Test (ELPT) in the UK and overseas. To find out if we are planning to hold an ELPT in your country, contact our country managers.
Fees and paying for university
Tuition fees for Egyptian students (2026/27)
Tuition fees for international students (2026/27)
Facilities
Outstanding student support
Join our postgraduate student community and:
- benefit from award-winning learning facilities, including extensive library and IT resources
- learn from expert staff who will guide your research interests and career development
- receive full support from our Career Development Center while you’re studying with us and after you graduate
- access support, should you need it, with study skills, health and wellbeing, and more.
Careers
Completing our MSc Brand Management will furnish you with the skills that marketing professionals need to work in a range of sectors and organisations. These skills are in high demand in the fast-paced digital environments that marketing teams work in.
As a graduate, you could choose to work in a marketing agency, or you may find a role in the in-house marketing department of a company in a different field. Your knowledge of personal branding and marketing in general could also help you build and grow your own business.
Learn more about MSc Brand Management
Apply for MSc Brand Management
Apply now
Want to talk to someone?
Do you have a question that we haven’t answered so far? Talk to our application experts.
- info@aru-cairo.com
- 16838